Smarter marketing.

Stronger growth.

On-demand or ongoing brand and marketing support for growing B2B businesses.

Hi, I’m Tracey

Founder of Bright Moves and your plug-in marketing partner.

We help ambitious businesses get clear on who they are, where they’re going, and how they show up. From brand strategy to go-to-market and customer experience — we bring sharp thinking, creativity and commercial focus to every stage of growth.

We work flexibly — no retainers, no overhead — just senior marketing leadership and execution, when and where you need it.

What we do

  • Get clear on who you are, who you’re for, and why it matters.

    I help sharpen your brand positioning, clarify your value proposition and align it with what your customers actually care about. This is about brand as a business tool — not a manifesto. It’s practical, high-impact work that shapes how you show up and who you attract.

  • Smarter plans to reach the right people at the right time.

    Whether you’re launching, expanding, or repositioning, I build go-to-market strategies that balance commercial goals with creative smarts. I think across channels, audiences and buying journeys. Then roll up my sleeves to help you actually make it happen.

  • Ideas, structure and momentum to bring your message to life.

    From big picture content strategy to campaign planning and execution, I help you create work that connects. I’ve led integrated campaigns across field, digital, ABM and lifecycle. I’ll help you craft stories that build credibility, spark interest, and drive action.

  • Align marketing and sales with tools that actually work.

    The best marketing doesn’t stop at awareness. It supports conversion, onboarding and retention. I build sales toolkits, lifecycle programs and enablement materials that make it easier for your teams to sell, support and succeed.

  • Plug-in support to lead, mentor or just get it done.

    I’m a strategic thinker who can also execute. Whether you need a fractional marketing lead, team mentor, or experienced pair of hands to move the work forward. I flex to fit. I’m fast, collaborative, and great at bringing cross-functional teams together.

How we work

Bright Moves is built to fit your business. Not the other way around. Whether you need a one-off strategic boost or longer-term support, we fit around your goals, team and timeline.

  • On-demand or ongoing

  • Project or retainer

  • Packaged or custom

No fluff, no handovers, no time-wasting. Just senior-level thinking and smart execution — when and where you need it.

Marketing with meaning

At Bright Moves, we believe great marketing isn’t about noise — it’s about clarity, creativity and commercial sense. We partner with ambitious businesses to cut through the fluff, connect the dots, and make smart, well-timed moves that drive real progress. Whether you're gearing up for growth, funding or something new, we bring the strategy, experience and momentum to help you get there — without the overhead or the hype.

Let’s get started

Whether you need strategy, execution or just a sounding board, I’m here to help.